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Bleu Allusion Limited · Nairobi

East African Fashion
at Scale.

Wholesale, bulk buying, material supply, and institutional trade partnerships. For retailers, importers, and organisations that want to bring Nunua to their customers at volume.

Start a Trade Enquiry → View Trade Programmes
15+
Products Available Wholesale
6
Countries We Ship From
30
Days Lead Time (Standard)
Trade Partners

Who We Work With

Three categories of trade partner — each with their own programme, terms, and relationship structure.

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Retailers & Boutiques

Independent fashion boutiques, multi-brand retailers, and concept stores in Africa, the US, UK, and diaspora markets looking to carry East African fashion for their customers.

Minimum order quantities from 6 units per SKU
60-day net payment terms for established accounts
Season-ahead sample access
Exclusive territory options available
Brand assets and display support included
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Importers & Distributors

Regional importers and distribution companies seeking to represent Bleu Sanaa brands or the Nunua vendor network in their territories at scale.

Minimum container-equivalent orders
Territory-exclusive distribution agreements
DDP (Delivered Duty Paid) pricing available
Joint marketing budget support
Dedicated trade account manager
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Material Suppliers

East African textile producers, leather tanneries, bead suppliers, and craft component manufacturers who want to supply our production pipeline directly.

Pre-qualification against the Sanaa Standard
Long-term supply agreements, not spot buying
Payment within 30 days of delivery
Volume commitments against annual forecasts
Fair pricing, no race to the bottom
Trade Programmes

Four Ways to Work With Us

Structured programmes for different types of trade relationship — from first order to full distribution partnership.

Wholesale Standard

Open

Our entry trade programme for boutiques and independent retailers placing their first order. No exclusivity, full product range access, standard terms.

Min. Order$500 per order, 6 units min per SKU
Pricing40% off RRP (trade price)
Payment50% deposit, 50% prior to dispatch
Lead Time30–45 days from order confirmation
ShippingEXW Nairobi or DDP available

Wholesale Plus

By Application

For established retail accounts with a proven track record. Better pricing, net payment terms, and priority access to new collections before public launch.

Min. Order$2,500 per season
Pricing45% off RRP
PaymentNet 30 days from dispatch
Lead Time21–30 days from order confirmation
ExtrasSeason samples, dedicated rep, POS materials

Distribution Partner

Selective

Exclusive or semi-exclusive territory distribution rights for regional importers and distributors. Requires territory proposal and 12-month volume commitment.

Min. Commitment$25,000 annual volume guarantee
Pricing50% off RRP
PaymentNet 60 days from dispatch
TerritoryExclusivity zones negotiated per agreement
SupportMarketing budget, trade show support, rep visits

Supplier Partnership

Open

For East African material suppliers — textiles, leather, beads, hardware — who want a long-term supply relationship with guaranteed volumes and fair payment terms.

QualificationPre-qualification visit + material sample review
VolumesCommitted quarterly volumes against annual forecast
PaymentNet 30 days from confirmed delivery
StandardsFull Sanaa Standard sourcing criteria apply
Contract12-month rolling supply agreement
Minimum Orders

Product Categories & MOQs

Category Brands Available Wholesale MOQ Lead Time Notes
Outerwear & Blazers S2, Sun & Shade 6 units / SKU 35–45 days Size run required for apparel orders
Dresses & Skirts Soul & Spirit, Sun & Shade 6 units / SKU 30–40 days XS–3XL size range available
Tops & Tunics Soul & Spirit, Sun & Shade 6 units / SKU 25–35 days
Leather Bags S2, Pangea Leather Works 4 units / SKU 40–50 days Custom hardware available at 12+ units
Beaded Jewelry Karibu Craft Co. 10 units / SKU 20–30 days Handmade — limited run sizes per batch
Fine Jewelry Mkono Jewelry, Adorn Nairobi 6 units / SKU 25–35 days
Kente Textiles Weave & Way 8 units / SKU 35–45 days Woven-to-order above 20 units
Block-Print Accessories Leso Living 12 units / SKU 20–30 days Custom colourways at 30+ units
How It Works

From First Contact to First Delivery

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01
Submit Enquiry

Complete the trade enquiry form below with your business details and requirements.

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02
Trade Conversation

Our trade team contacts you within 3 business days to discuss your needs and programme fit.

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03
Sample Order

We send a trade sample pack so you can review quality and fit before committing to a full order.

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04
Order & Production

Confirm your order. Production begins immediately against your specification and lead time.

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05
QC & Dispatch

Koki QC-signs every batch. You receive tracking, documentation, and customs paperwork.

Trade Enquiries

Start a Conversation

Send us your details and we'll come back to you within 3 business days. No automated responses — every enquiry is read by our trade team in Nairobi.

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Trade Office

Bleu Allusion Limited
Westlands, Nairobi, Kenya

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Trade Email

trade@bleusanaa.com

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Response Time

Within 3 business days
Mon–Fri, EAT (UTC+3)

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Shipping From

Nairobi (primary), Mombasa,
Dar es Salaam, Accra

We respond within 3 business days. Your details are never shared with third parties.

Common Questions

Trade FAQ

Do you offer consignment terms?

Not currently. All trade orders are purchased outright. Wholesale Plus and Distribution Partner accounts receive net payment terms (30 and 60 days respectively) which provide similar cash flow flexibility.

Can I order from multiple vendors in one purchase order?

Yes. Your Bleu Sanaa trade account consolidates orders across all Nunua brands and vendor partners into a single invoice, single shipment, and single customs declaration where possible.

What certifications do your products carry?

All products carry the Bleu Sanaa quality mark and country of origin labelling. Pre-qualified vendor partners carry their own certifications — fair wage, ethical sourcing, and material origin documentation available on request per SKU.

Can I request custom colourways or private label production?

Yes, for orders above the custom minimums (typically 30–50 units per SKU depending on category). Custom and private label requests are handled through the Distribution Partner programme. Contact our trade team to discuss.

How are wholesale products different from Nunua retail?

Wholesale products are identical to Nunua retail — same Sanaa Standard QC, same materials, same production partners. Trade pricing reflects volume commitment, not a reduction in quality.

I'm a material supplier outside East Africa. Can I apply?

Our Supplier Partnership programme prioritises East African suppliers in line with our sourcing standard. However, we do work with a small number of non-East-African suppliers for materials that are not available regionally. Apply through the enquiry form and we'll assess your application.